MARKETING
Digital Marketing Manager (Asia-Pacific), International Cruise & Excusions (I.C.E)
Gold Coast, QLD - Current
Full responsibility for the development and implementation of marketing strategies and tactics with a team of 12 across the Asia-Pacific region. Promotion and marketing of cruise, travel and membership programs for brands such as; Expedia, Accor, Virgin Australia, Flybuys, Wyndham, American Express, Travel Megastore and more
Accomplishments
- Global 'Presidents Circle' Winner.
- Over 40% Revenue growth with a company of over 400 staff.
- Implementation of dynamic multi-channel communications.
- IBM Watson Campaign Automation top 10.
Director of Sales, Marketing & Reservations, Anthology Travel
Gold Coast, QLD - 2014-2016
Executive Management role responsible for development and implementation for marketing and sales strategies. Products includes 3 resorts, 1 wildlife park, as well as the corporate profile. Tasks include: trade sales, tactical and brand marketing, project management, reservations systems & conversion, online marketing & conversion management, social media management. I am also involved in the acquisition of new management contracts and assets.
Accomplishments
- Development of a corporate central reservations team.
- Integrated multi-channel marketing across individual and multiple properties
- Implementation of a trade contracting & distribution system.
- Social media & eDM platform development for consumer & industry partners.
Loyalty Programs, Email Direct Marketing and B2B Affiliate Manager, Mantra Group
Gold Coast, QLD - 2014
Responsible for all strategy and management of all email and direct marketing communication for the group as well as development and implementation of loyalty strategies to both B2C and B2B stakeholders.
Accomplishments
- Coordination and project management of a digital marketing team of 4 staff.
- Financial control and revenue generation responsibility of approximately $20Million.
Marketing Analyst, Mantra Group
Gold Coast, QLD - 2013
Research and analysis of group marketing activities for three diversified accommodation brands. Marketing performance assessment at national, regional and individual property levels. Quantitative and qualitative analysis of marketing activities to improve business performance and return on investment.
Accomplishments
- Analysis and justification for $10Million marketing activity budget and over $400Million in Revenue.
- Development of SQL database generated reporting systems for return on investment and marketing performance analysis.
- Group wide marketing strategy development.
Marketing Executive - Brisbane, Gold Coast & Northern NSW, Mantra Group
Gold Coast, QLD - 2012-2013
Tactical marketing for Brisbane, Gold Coast and Northern NSW covering 27 properties and three brands. Marketing representative on 3 regional business strategy committees. Develop and implement marketing strategies for national, regional and individual properties. Creation and implementation of improved marketing project management and reporting procedures.
Accomplishments
- Revenue of $76.2 Million at an average sale price of $148 and a total sales volume of 515,600.
- Marketing campaign return on investment of between 3:1 and 50:1.
- Development and implementation of marketing campaign project management and reporting systems.
- Successful implementation of innovative web 2.0 marketing strategies.
Marketing Manager, Inner Peace Massage and Body Therapies
Gold Coast, NSW - 2008 - Present
Design and management of small business marketing strategy including online and offline channels.
Accomplishments
- Online traffic increase of over 200% year on year for 5 years.
- Marketing campaign results of up to 30:1.
- Implementation of re-brand and positioning.
Digital Marketing & Online Sales Manager, Komune Resorts
Gold Coast, QLD - 2010
Responsibilities included preparing the systems and infrastructure of social media and digital marketing channels for the Australian and Indonesian resorts. Additionally, I was responsible for initiating and managing the connections to third party online sales channels to the property management system.
General Manager, Komune Resort
Gold Coast, QLD :: 2009 - 2010 :: 12Month Contract
Founding General Manager for Komune resorts with tasks including resort pre-opening; business modeling, HR, procurement, marketing & digital marketing strategy, trade partner negotiations, and design for operational efficiency.
Accomplishments
- Operational supervision of $8.6 Million resort redevelopment.
- Resort business and marketing strategy development to achieve net profit of 3% in first year.
Managing Director, Special Reservations
Event management business with all responsibilities associated with running a SME. Tasks included sourcing, planning and management of private, corporate and stand-alone events.
Accomplishments
- Event Director - Gold Coast Fashion Week 2009: 11 events, over 1500 attendees, national and international press exposure and over $40,000 revenue.
- Event Manager - Gold Coast Small Business Week 2008 & 2009: Over 250 exhibitors and 2000 attendees.