MARKETING

Director of Sales, Marketing & Reservations, Anthology Travel

Gold Coast, QLD - Current

Executive Management role responsible for development and implementation for marketing and sales strategies. Products includes 3 resorts, 1 wildlife park, as well as the corporate profile. Tasks include: trade sales, tactical and brand marketing, project management, reservations systems & conversion, online marketing & conversion management, social media management. I am also involved in the acquisition of new management contracts and assets.

Accomplishments

  • Development of a corporate central reservations team.
  • Integrated multi-channel marketing across individual and multiple properties
  • Implementation of a trade contracting & distribution system.
  • Social media & eDM platform development for consumer & industry partners. 

Loyalty Programs, Email Direct Marketing and B2B Affiliate Manager, Mantra Group

Gold Coast, QLD - 2014

Responsible for all strategy and management of all email and direct marketing communication for the group as well as development and implementation of loyalty strategies to both B2C and B2B stakeholders.

Accomplishments

  • Coordination and project management of a digital marketing team of 4 staff.
  • Financial control and revenue generation responsibility of approximately $20Million.

Marketing Analyst, Mantra Group

Gold Coast, QLD - 2013

Research and analysis of group marketing activities for three diversified accommodation brands. Marketing performance assessment at national, regional and individual property levels. Quantitative and qualitative analysis of marketing activities to improve business performance and return on investment.

Accomplishments

  • Analysis and justification for $10Million marketing activity budget and over $400Million in Revenue.
  • Development of SQL database generated reporting systems for return on investment and marketing performance analysis.
  • Group wide marketing strategy development.

Marketing Executive - Brisbane, Gold Coast & Northern NSW, Mantra Group

Gold Coast, QLD - 2012-2013

Tactical marketing for Brisbane, Gold Coast and Northern NSW covering 27 properties and three brands. Marketing representative on 3 regional business strategy committees. Develop and implement marketing strategies for national, regional and individual properties. Creation and implementation of improved marketing project management and reporting procedures.

Accomplishments

  • Revenue of $76.2 Million at an average sale price of $148 and a total sales volume of 515,600.
  • Marketing campaign return on investment of between 3:1 and 50:1.
  • Development and implementation of marketing campaign project management and reporting systems.
  • Successful implementation of innovative web 2.0 marketing strategies.

Marketing Manager, Inner Peace Massage and Body Therapies

Gold Coast, NSW - 2008 - Present

Design and management of small business marketing strategy including online and offline channels.

Accomplishments

  • Online traffic increase of over 200% year on year for 5 years.
  • Marketing campaign results of up to 30:1.
  • Implementation of re-brand and positioning.

Digital Marketing & Online Sales Manager, Komune Resorts

Gold Coast, QLD - 2010

Responsibilities included preparing the systems and infrastructure of social media and digital marketing channels for the Australian and Indonesian resorts. Additionally, I was responsible for initiating and managing the connections to third party online sales channels to the property management system.

General Manager, Komune Resort

Gold Coast, QLD :: 2009 - 2010 :: 12Month Contract

Founding General Manager for Komune resorts with tasks including resort pre-opening; business modeling, HR, procurement, marketing & digital marketing strategy, trade partner negotiations, and design for operational efficiency.

Accomplishments

  • Operational supervision of $8.6 Million resort redevelopment.
  • Resort business and marketing strategy development to achieve net profit of 3% in first year.

Managing Director, Special Reservations

Event management business with all responsibilities associated with running a SME. Tasks included sourcing, planning and management of private, corporate and stand-alone events.

Accomplishments

  • Event Director - Gold Coast Fashion Week 2009: 11 events, over 1500 attendees, national and international press exposure and over $40,000 revenue.
  • Event Manager - Gold Coast Small Business Week 2008 & 2009: Over 250 exhibitors and 2000 attendees.

EDUCATION

Masters in Business Administration

Southern Cross University

Specialisations in Marketing, Finance and E-Commerce
Courses:

  • Strategic Management
  • Marketing Management
  • Strategies in Marketing Communications
  • Strategic Marketing of Destinations and Hotels
  • Corporate Finance
  • Accounting & Finance for Managers
  • Corporate Governance
  • Project Management
  • E-Business for Managers
  • Strategic Information Systems
  • Foundations of Management
  • Leading and Managing People

Bachelor of Human Movement Science (Honours)

Central Queensland University

Specialisations in Biomechanics & Biomedical Science
Courses:

  • Thesis: Electromyographic Muscular Activation of the Abdominal Muscles During Exercise
  • Literature Research and Policy Analysis
  • Research Methods & Statistics
  • Advanced Biomechanics
  • Biomechanics
  • Statistics for Health Science
  • Sport Medicine
  • Advanced Exercise Science
  • Pathophysiology
  • Human Anatomy
  • Chemistry A
  • Chemistry B
  • Biology A
  • Exercise Physiology
  • Exercise Biochemistry
  • Health Informatics
  • Health & The Community
  • Social Foundations of Psychology
  • Foundations of Psychology
  • Athlete Conditioning

Short Courses

  • Role of a Leader
  • Performance Management
  • Revenue Management
  • Behavioural Interviewing
  • Sales Training
  • Responsible Service of Alcohol (NSW & QLD)
  • First Aid

Skills

  • Team Leadership
  • Project Management
  • Marketing Strategy and Implementation
  • Digital Marketing and E-Commerce
  • Competitive Analysis and Strategy
  • Research Assessment and Analysis
  • Operational & Strategic Planning
  • Change Management